Search results for " communicative strategies"
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¿Cómo se replica afirmativamente en español e italiano?
2017
This article is part of a broader project aiming to describe the pragmatic strategies in Spanish and Italian task-oriented dialogues. Specifically it intends to highlight the different communicative dynamics depending on the use of affirmative responses carried out with the Spanish particles hum, sí, vale, ya, bien, exacto, etc. and Italian markers uhm, sì, okay, perfetto, etc. The method of analysis used has allowed to delineate two ‘stylistic’ tendencies that differ on the characterisation of the speaker’s stance about the interaction: Italian speakers present themselves as guides leading the achievement of the task, Spanish speakers moreover present themselves like autonomous individuals…
Emotional shops
2008
Nowadays, shops are not anymore places for consumption but micro-worlds of individual and social life. Selling acquires many and various meanings and the shopping center becomes a cultural and spiritual center. The choise of a brand is not anymore a choise of consumption but a lifestyle. Many elements concur in defining the communicative strategies of selling (complex corporate image [1]): advertising, logo, marketing, design of objects, shop windows, promotional events. And all of them seem to become values of life: claim is a motto (“Impossible is nothing” by Adidas); the logo is an identification mark for the consumer-customer (‘swoosh’ by Nike is tattooed on the skin); the testimonials …